Our Approach

Website Development West Michigan

We use behind-the-screen codes and eye-catching graphics to satisfy visitors who expect more interaction from websites than static brochures.
With that winning formula, we’ve created hundreds of websites that have become active tools for companies to energize their sales and marketing efforts. We offer everything from starter packages that begin selling at launch to highly interactive websites that help customers customize their purchases.

Our services include:

  • Audit of existing architecture and features, hosting and registry
  • Overall development of website in a CMS framework either using existing copy and photos to maintain the brand or develop a new presence with original materials
  • Use of media modules to simplify management of video and audio on website
  • Use of SEO modules for easier management of meta-tags and website identifiers
  • Integration of Google Analytics to glean information on website visitors, pages visited on website, approximate times of visits, Adwords conversion and other trends
  • Integration of JCE Content Editor for easier information entry, updates and new content additions
  • Search engine friendly URL naming structure that provides enhanced SEO and ease-of-use by visitors
Content & Distribution West Michigan

We offer a complete suite of services that range from writing website copy and digital news items to producing and distributing compelling videos.

Our staff of former journalists and copywriters know how to tell a story and gain attention in today’s crowded content marketplace. We strive to produce quality content that draws visitors to web pages -- and keeps them returning for more.

Anyone responsible for a website knows that just posting an item won’t gain attention. A great item may languish unseen without good distribution. We push story ideas out to media outlets, influential bloggers, and prospective customers to raise the profiles of our clients in their markets.

Our services include:

  • Researching and writing website copy
  • Writing digital news items, blogs and social media posts
  • Illustrating news items with photos, charts and graphs
  • Compiling email addresses for email distributions
  • Identifying keywords and compiling keyword maps
  • Distributing and pitching story ideas to media outlets and influential bloggers
  • Writing and promoting articles, white papers and case studies
Support and Maintenance West Michigan

Our commitment to our clients doesn’t end with a website launch or a promotional campaign -- we stand behind all the work we do for years to come. We are still servicing clients that we’ve had since we opened our doors 10 years ago.

Our services include:

  • Website hosting
  • Monitoring websites for hacking and malware
  • Regular updates to sites based on season, sales or promotions
  • Migrating new content as situations change
  • Upgrades based on new platforms and software

In addition to the four basic tools, Engine provides content for websites, advertising strategy, case studies, white papers, printed brochure copy, trade journal articles, and research.

Please contact us to talk more about how we can help you with your online content

Contact Us